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C-Level AdvisoryFree Safe

cmo-review

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Source: Syntic Skills registry

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About This Skill

Use when launching a campaign or repositioning, or when CAC is rising and the one-sentence positioning test fails.

Downloadable SKILL.md

Download SKILL.md and place it in your Syntic skills folder. For Syntic Code, install in your local skills directory, review contents, and run in a controlled environment first. Acknowledge the risk notice above to enable the download.

SKILL.md

---
name: cmo-review
description: Use when launching a campaign or repositioning, or when CAC is rising and the one-sentence positioning test fails.
category: C-Level Advisory
version: 1.0.0
tools: []
---

# /cs:cmo-review — CMO Forcing Questions

**Command:** `/cs:cmo-review <plan>`

The narrative-first strategist pressure-tests positioning before debating tactics.

## When to Run

- Before launching any new campaign
- Before changing positioning, tagline, or category
- Before allocating > 10% of marketing budget to a new channel
- Before a major PR moment (funding announcement, product launch)
- When pipeline contribution is declining

## The Six CMO Questions

### 1. ICP (One Real Person)
**Name one real person in your ICP. Company, title, what they do daily, what they hate.**
- Persona ≠ ICP. ICP is real.
- If you can't name one, the ICP isn't sharp enough.

### 2. JTBD
**What job is the customer hiring this product to do, and what's the alternative they use today?**
- One sentence the customer would say out loud.
- "We use spreadsheets" is a valid alternative. So is "we don't."

### 3. Positioning Statement
**One sentence: For [ICP], who needs [job], we are [category] that [differentiator] unlike [alternative].**
- This is the headline. Everything cascades.
- If it doesn't fit in one sentence, it's not positioning yet.

### 4. Distribution Channel
**Where does the customer first hear your name — and is it inbound or outbound at this stage?**
- Name the channel, intent, and the path to first contact.
- PLG, sales-led, content-led, partnership-led — pick a primary.

### 5. CAC Payback
**Per channel: what's CAC, what's payback in months, and is it improving?**
- If a channel's payback is > 18 months, it isn't a channel — it's a hobby.

### 6. Defensibility of Brand
**If a well-funded competitor copies your messaging tomorrow, what's still yours?**
- Category position, founder-market fit, customer love, distribution lock — name one.

## Workflow

1. **Run the models:**
   
2. **Answer the six questions** in writing.
3. **Apply the verdict:**
   - 🟢 GREEN — story is sharp, channel mix sound
   - 🟡 YELLOW — sharpen positioning before scaling
   - 🔴 RED — positioning broken; do not spend

## Output Format



## Routing

- `/cs:cro-review` — pipeline contribution check
- `/cs:cpo-review` — product ↔ positioning alignment
- `/cs:decide` — log the verdict

## Related

- Agent: [`cs-cmo-advisor`](../../agents/cs-cmo-advisor.md)
- Skill: [`cmo-advisor`](../../../skills/cmo-advisor/SKILL.md)
- Execution domain: `../../../../marketing-skill/`

---

**Version:** 1.0.0

Bundle Download

Includes SKILL.md and bundled support files where provided. Risk acknowledgement is required.

Install Targets

Syntic App

1. Create a dedicated folder for this skill in your local skills library.
2. Place SKILL.md into that folder.
3. Restart Syntic and invoke this skill on matching tasks.

Syntic Code (CLI)

1. Save SKILL.md in your local Syntic Code skills directory.
2. Keep related files in the same skill folder.
3. Run in a safe environment and validate outputs.

Source

https://github.com/alirezarezvani/claude-skills/blob/main/c-level-advisor/c-level-agents/skills/cmo-review/SKILL.md

Open Source Link

C-Level Advisory

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