marketing-skills

---
name: marketing-skills
description: Use when finding the right marketing skill for a task, seeing what marketing capabilities exist, or getting oriented in this plugin library. Routes to one specialist skill.
category: Marketing
version: 1.0.0
tools: []
---

# Marketing Skills — Directory + Router

This is the index skill for the marketing plugin. It routes users to the right specialist skill, then gets out of the way. For request-by-request routing logic, search the Knowledge Base for the canonical router.

**Counts (kept honest):** 44 specialist skills, 8 pods (content, SEO + AEO, CRO, channels, growth, intelligence, sales enablement, ops), 59 stdlib-only Python tools. No pip installs needed.

## Start Here

1. **First run ever?** Use `marketing-context` to create foundational brand/product context. Every other skill reads it for brand voice, personas, and competitive landscape.
2. **Know your task?** Find it in the route table below and load only that skill.
3. **Ambiguous request?** Consult the routing matrix — it maps phrasings to the right skill.

## Route Table

### Foundation + Ops
| Task | Skill |
|---|---|
| Capture brand/product context (run first) | marketing-context |
| Route a request, plan campaigns, pick channels | marketing-ops |
| Demand gen programs, funnel + CRM ops | marketing-demand-acquisition |
| Positioning, ICP, product marketing strategy | marketing-strategy-pmm |
| Brand voice/visual consistency audits | brand-guidelines |

### Content
| Task | Skill |
|---|---|
| Write blog posts, articles, guides | content-production |
| Plan what content to create | content-strategy |
| Edit copy (Seven Sweeps) | copy-editing |
| Fix AI-sounding content | content-humanizer |
| Landing/sales page copy | copywriting |
| Headlines, hooks, idea generation | marketing-ideas |
| Persuasion frameworks, mental models | marketing-psychology |

### SEO + AEO
| Task | Skill |
|---|---|
| Traditional SEO audit | seo-audit |
| AI search citations (ChatGPT, Perplexity, AI Overviews) | aeo |
| Programmatic SEO at scale | programmatic-seo |
| Structured data / schema.org | schema-markup |
| Site structure, internal linking | site-architecture |

### CRO (Conversion)
| Task | Skill |
|---|---|
| Landing/marketing page conversion | page-cro |
| Forms | form-cro |
| Signup flow | signup-flow-cro |
| Onboarding/activation | onboarding-cro |
| Popups/modals | popup-cro |
| Paywall/upgrade screens | paywall-upgrade-cro |
| A/B test design + sample size | ab-test-setup |

### Channels
| Task | Skill |
|---|---|
| Email sequences/drips | email-sequence |
| Cold outbound email | cold-email |
| Paid ads (Google/Meta/LinkedIn) | paid-ads |
| Ad creative + copy | ad-creative |
| Social calendar + management | social-media-manager |
| Platform-native social posts | social-content |
| X/Twitter growth | x-twitter-growth |
| YouTube (data + strategy) | youtube-full |
| Video content strategy | video-content-strategist |
| Webinars (funnel math) | webinar-marketing |
| App Store / Play Store (ASO) | app-store-optimization |

### Growth
| Task | Skill |
|---|---|
| Launches (PH, HN, etc.) | launch-strategy |
| Pricing + packaging | pricing-strategy |
| Referral programs | referral-program |
| Free tools as acquisition | free-tool-strategy |
| Churn prevention | churn-prevention |

### Intelligence + Sales Enablement
| Task | Skill |
|---|---|
| Campaign performance, attribution | campaign-analytics |
| Tracking plans, UTM, GA4 key events | analytics-tracking |
| Social account analysis | social-media-analyzer |
| Competitor/alternatives pages | competitor-alternatives |
| LLM prompt templates + governance | prompt-engineer-toolkit |

## Python Tools

Each skill documents its own tools in its SKILL.md (a "Tools" or workflow section with exact CLI lines). Invoke from the skill's folder:

```bash
python3 skills/<skill>/scripts/<tool>.py --help
```

All 59 scripts are stdlib-only; most run a demo with no args.

## Rules

- Load ONE specialist skill per task — never bulk-load.
- If `.syntic/product-marketing-context.md` exists, read it before any marketing task.
- Do not pip-install anything for these tools.
- Contact the maintainers if you discover missing skills or unclear routing.